Remember those essays you always had to write at school? What I did on my summer holidays? Did you ever slump in your chair thinking everyone else had a more exciting life than you? Or did you wonder if perhaps a little embellishing may have taken place?
It would be unusual if it hadn’t. The point is we all use a little exaggeration sometimes to make ourselves a bit more interesting. Or exciting. Who hasn’t done that at job interviews or when meeting a prospective other half for the first time?
We all want to give a good first impression. It’s knowing when to draw the line that’s the lesson we really need to learn.
If you’re writing copy for your business for example, you want it to stand out in the crowd. To make people think you’re better than your rivals. To do business with you instead of them.
If you’ve been guilty of let’s say, a slight over emphasis on certain matters, what does that tell customers when they learn the truth?
People are far more cynical now than in the past. Especially when doing anything online. We’ve all heard the scare stories, and the warnings to be ever vigilant and wary of anything remotely suspicious. And rightly so.
Bearing that in mind when writing your copy will remind you that these are real people you’re dealing with, not faceless machines.
Of course you don’t want to give off negative vibes. But neither do you want to make people suspicious of your motives and give you a wide berth.
You have to learn balance.
Think of some adverts you’ve seen. The ones that give the impression they can drastically change your looks, love life or environment if only you purchased their product. While many people take such things with a pinch of salt, many don’t. They’re taken in by the exaggerated hype.
But what happens when they don’t get the magic results they’ve been led to believe is theirs for the taking? More often than not they’ll spread the word it’s not true. With the amount of multi media options available to give bad feedback, it’s a very risky strategy.
The moral of the tale is this. Don’t produce hype unless you can live up to it. It’s likely to do you far more harm than good.